Publikationen von Prof. Dr. Garnefeld
Artikel in referierten Fachzeitschriften
VHB-JourQual Ranking A+
Garnefeld, I., Eggert, A., Helm, S.V., Tax, S.S. (2013). Growing Existing Customers' Revenue Streams through Customer Referral Programs, Journal of Marketing, 77 (4), 17-32.
VHB-JourQual Ranking A
Garnefeld, I., Krah, T., Böhm, E., Gremler, D. D. (2021). Online reviews generated through product testing: can more favorable reviews be enticed with free products?, Journal of the Academy of Marketing Science, 49 (4), 703-722.
Garnefeld, I., Eggert, A., Kopetzky, M., Böhm, E. (2019). Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective, Journal of the Academy of Marketing Science, 47(4), 595-616.
Garnefeld, I., Böhm, E., Klimke, L., Oestreich, A. (2018). I thought it was over, but now it is back: Customer reactions to ex post time extensions of sales promotions, Journal of the Academy of Marketing Science, 46 (6), 1133-1147.
Eggert, A., Steinhoff, L., Garnefeld, I. (2015). Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs, Journal of Service Research, 18 (2), 210-228.
Garnefeld, I., Helm, S., & Eggert, A. (2011). Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty, Journal of Service Research, 14 (1), 93-107.
VHB-JourQual Ranking B
Garnefeld, I., Helm, S., & Grötschel, A. (2020). May We Buy Your Love? Psychological Effects of Monetary Incentives on Writing Likelihood and Valence of Online Product Reviews, Electronic Markets, 30, 805-820.
Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R.T., Keiningham, T.L., Andreassen, T.W., Donthu, N., Carl, W. (2013). Beyond Traditional Word-of-Mouth: An Expanded Model of Customer-Driven Influence, Journal of Service Management, 24 (3), 294-313.
Garnefeld, I., Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters, Journal of Service Management, 24 (1), 64-81.
Garnefeld, I., Iseke, A., & Krebs, A. (2012). Explicit Incentives in Online Communities: Boon or Bane?, International Journal of Electronic Commerce, 17(1), 11-38.
VHB-JourQual Ranking C
Eggert, A., Helm, S., & Garnefeld, I. (2007). Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden, Marketing – Zeitschrift für Forschung und Praxis, 29 (4), 235-247.
VHB-JourQual Ranking D und nicht gelistete Zeitschriften
Böhm, E., Eggert, A., Garnefeld, I., Holzmüller, H., Schaefers, T., Steinhoff, L., Woisetschläger, D. (2022). Exploring the Customer Journey of Voice Commerce: A Research Agenda, Journal of Service Management, 6(4), 216-231.
Helm, S., Garnefeld, I., & Spelsiek, J. (2009). Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Exploration of Causal Relationships, Australasian Marketing Journal 17 (2), 69-74.
Hunter, G., & Garnefeld, I. (2008): When Does Consumer Empowerment Lead to Satisfied Customers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link, Journal of Research for Consumers 15.
Baumgarth, C., Garnefeld, I., & Schulze, K. (2007). Nostalgiekonsum: Forschungsstand und Ergebnisse einer qualitativen Studie, Jahrbuch Absatz- und Verbrauchsforschung, 3, 289-311.
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Monografien
Garnefeld, I. (2008). Kundenbindung durch Weiterempfehlung. Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden. Wiesbaden: Gabler.
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Artikel in Sammelbänden
Garnefeld, I., Böhm, E., & Feider, L. (2017). Retourenmanagement zur Steigerung des Kundenwerts. In Helm, S., Günter, B., & Eggert, A. (Eds). Kundenwert: Grundlagen - Innovative Konzepte - Praktische Umsetzungen (pp.599-624), Wiesbaden: Springer Gabler.
Helm, S., Eggert, A., & Garnefeld, I. (2010). Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In Esposito Vinzi, V., Chin, W., Henseler, J., & Wang, H. (Eds.). Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields, Springer Handbooks of Computational Statistics Series (pp. 691-711), Berlin/Heidelberg: Springer. (referiert)
Eggert, A., & Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship Value. In Bruhn, M., & Homburg, C. (Eds.). Handbuch Kundenbindungsmanagement (pp. 191-208), Wiesbaden: Gabler.
Baumgarth, C., & Garnefeld, I. (2004). Formen und Erfolgsfaktoren von Retro-Marken. In Boltz, D., & Leven, W. (Eds.). Effizienz in der Markenführung (pp. 322-335), Hamburg: Gruner + Jahr.
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Artikel in referierten Konferenzbänden
Garnefeld, I.; Böhm, E., Hanf, L., & Helm, S. (2023). Unboxing video effectiveness – Does speech matter? In: Proceedings of the 2023 AMA Summer Academic Conference, San Francisco.
Küpper, K.; Garnefeld, I.; Steinhoff, L. (2023). Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs. In: Proceedings of the European Marketing Academy Conference (EMAC), Odense.
Kessing, K.; Garnefeld, I.; Böhm, E. (2023). The dark and bright side of online reviews in manufacturer online shops. In: Proceedings of the European Marketing Academy Conference (EMAC), Odense.
Garnefeld, I.; Steinhoff, L.; & Küpper, K. (2022). How do I tell them? Analyzing companie's provision of rejection reasons in product testing programs. In: Proceedings of the AMA Winter Marketing Educators’ Conference, Las Vegas.
Garnefeld, I. & Auerbach, L. (2022). Can't wait for Christmas? Exploring consumer motives for watching unboxing videos. In: Proceedings of the AMA Winter Marketing Educators’ Conference, Las Vegas.
Garnefeld, I. & Küpper, K. (2021). Rejecting potential product testers - Boon or bane?. In: Proceedings of the AMA Winter Marketing Educators’ Conference, St. Petersburg..
Garnefeld, I. & Kessing, K. (2020). Should They or Should They Not: An Analysis of Online Review Effectiveness in Manufacturers’ Online Shop. In: Proceedings of the AMA Winter Marketing Educators’ Conference, San Diego.
Garnefeld, I., Krah, T., Böhm, E., Gremler, D (2020). Do Product Testing Programs Lead to More Favorable Online Reviews?. In: Proceedings of the AMA Winter Marketing Educators’ Conference, San Diego.
Garnefeld, I. & Küpper, K. (2020). Rejection Management: Bright and Dark Sides of Rejecting Product Testers. In: Proceedings of the AMA Winter Marketing Educators’ Conference, San Diego.
Garnefeld, I.; Gremler, D.; Krah, T. (2019). Online Reviews Generated through Product Testing: Can Firms Bribe Reviewers with Free Products? In: Proceedings of QUIS16, the 16th International Research Symposium on Advancing Service Research and Practice, Karlstad, forthcoming.
Garnefeld, I. & Kessing, K. (2019). Amazon versus Nike: Are online reviews always a good idea for online shops? In: Proceedings of the AMA Winter Marketing Educators’ Conference, Austin.
Garnefeld, I.; Helm, S. V. & Groetschel, A. (2019). May We Buy Your Love? - Psychological Effects of Incentives on Writing Likelihood and Valence of Online Product Reviews, In: Proceedings of the AMA Winter Marketing Educators’ Conference, Austin.
Gremler, D.; Krah, T.; & Garnefeld, I. (2018). A Research Synthesis of Rapport in Commercial Settings: Implications for Managerial Practice and Future Research, In: Proceedings of the 27th Annual Frontiers in Service Conference, Austin.
Garnefeld, I.; & Krah, T. (2018). Managing Online Reviews - Does Product Testing Increase Review Positivity and Reviewer Effort?. In: Proceedings of the AMA Winter Marketing Educators’ Conference, New Orleans.
Garnefeld, I.; Böhm, E.; Feider, L. (2017). Managing the Necessary Evil – Can Payment Methods Reduce Product Returns?. In: Proceedings of the AMA Winter Marketing Educators’ Conference, Orlando.
Garnefeld, I.; & Grötschel, A. (2016). Incentives for Writing Online Reviews – Differential Effects on Likelihood and Valence. In: Proceedings of SERVSIG 2016 Conference, Maastricht.
Grötschel, A.; & Garnefeld, I. (2016). Incentives for Writing Online Reviews – Differential Effects on Likelihood and Valence. In: Proceedings of the 45th European Marketing Academy Conference (EMAC), Oslo.
Garnefeld, I.; Wies, J.; & Tax, S. S. (2016). Can Good News Become Bad News? Potential Negative Effects of Successful Service Recovery. In: Proceedings of the AMA Winter Marketing Educators' Conference, Las Vegas.
Garnefeld, I., & Helm, S.V. (2015). Referral Engineering in Service Markets: Initial Evidence and Consumer Motivations. In: Proceedings of the AMA Winter Marketing Educators’ Conference, San Antonio.
Feider, L.; Garnefeld, I.; & Böhm, E. (2015). Threatening Customers Not to Return - An Effective Strategy for Online Retailers?. In: Proceedings of the 44th European Marketing Academy Conference (EMAC), Leuven.
Grötschel, A.; Garnefeld, I.; & Wies, J. (2015). Search Strategies for Online Reviews - Which Reviews Are Read?. In: Proceedings of the 44th European Marketing Academy Conference (EMAC), Leuven.
Garnefeld, I.; Münkhoff, E.; & Raum, K. (2013). Reducing Product Returns in Online Retailing - Do Threat and Normative Appeals Really Work?. In: 2013 AMA Summer Marketing Educators' Conference Proceedings, Boston.
Garnefeld, I.; Münkhoff, E.; & Raum, K. (2013). Threat and Normative Appeals to Reduce Product Returns in Online-Retailing - An Effective Marketing Practice?. In: Proceedings of the 42nd European Marketing Academy Conference (EMAC), Istanbul.
Münkhoff, E.; Garnefeld, I.; & Bruns, A. (2013). How to Prolong a Sales Promotion - Ex-post Time Extension versus Reframing. In: Proceedings of the 42nd European Marketing Academy Conference (EMAC), Istanbul.
Posner, T.; Garnefeld, I.; & Eggert, A. (2013). Creating Emotional Brand Attachment Through the Salesperson's Brand-Consistent Behavior. In: Proceedings of the 42nd European Marketing Academy Conference (EMAC), Istanbul.
Eggert, A.; Garnefeld, I.; & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators' Conference Proceedings.
Garnefeld, I.; Münkhoff, E.; & Bruns, A. (2012). I Thought It Was All Over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions. In: 2012 AMA Summer Marketing Educators' Conference Proceedings.
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators' Proceedings, St. Petersburg.
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg.
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th EMAC Conference, Ljubljana.
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time Extension of Sales Promotions: How Do Customers React? In: Proceedings of the 40th EMAC Conference, Ljubljana.
Helm, S., Garnefeld, I., Kurze, L., & Willach, A. (2011). Customer Referral Programs – Does Paying for Referrals Undermine the Positive Effects of Word of Mouth? In: 2011 AMA Winter Marketing Educators' Conference Proceedings, Austin.
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators' Conference Proceedings, Austin.
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators' Conference Proceedings, Austin.
Garnefeld, I., Woisetschläger, D., & Eggert, A. (2010). Does Customer Acquisition Jeopardize Customer Retention? An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium on Relationship Marketing, Reading.
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: 2010 AMA Summer Marketing Educators' Conference Proceedings, Boston.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: 2010 AMA Winter Marketing Educators' Conference Proceedings, New Orleans.
Woisetschläger, D., Garnefeld, I., & Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In: 2009 AMA Summer Marketing Educators' Conference Proceedings, Chicago.
Garnefeld, I., Iseke, A., Krebs, A. (2009). (Not) Just for the Money? – Effects of Incentives on Member Participation in Online Communities. In: 2009 AMA Summer Marketing Educators' Conference Proceedings, Chicago.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior. In: Proceedings of the 38th EMAC Conference, Nantes.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral Reward Programs: New Customer Acquisition by Opportunism? In: 15th Academy of Marketing Science (AMS) World Marketing Congress, Oslo.
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: 2009 AMA Winter Marketing Educators' Conference Proceedings, Tampa.
Helm, S., Garnefeld, I., & Spelsiek, J. (2008). The Relationship between Perceived Reputation and Consumer Satisfaction: Which is the Cart and which is the Horse? In: Proceedings of the 37th EMAC Conference, Brighton.
Helm, S., Garnefeld, I., & Spelsiek, J. (2008). Exploring the Causal Structure between Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Investigation. In: The 2008 Academy of Marketing Science Annual Conference Proceedings, Vancouver.
Helm, S., Eggert, A., & Garnefeld, I. (2007). Assessing the Impact of Positive Word-of-Mouth on its Sender: An Experimental Study in the Service Industry. In: The 2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference Proceedings, Dunedin.
Helm, S., Garnefeld, I., & Spelsiek, J. (2007). Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Exploration of Causal Relationships. In: The 2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference Proceedings, Dunedin.
Helm, S., Eggert, A., & Garnefeld, I. (2007). Assessing the Impact of Positive Word-of-Mouth on its Sender: An Experimental Study in the Service Industry. In: Proceedings of the 16th Annual Frontiers in Service Conference, San Francisco.
Helm, S., Eggert, A., & Garnefeld, I. (2007). Word-of-Mouth as a Source of Customer Loyalty – An Experimental Investigation in the Service Sector. In: 2007 AMA Summer Marketing Educators' Conference Proceedings, Washington.
Eggert, A., Helm, S., & Garnefeld, I. (2007). Caught by Your Own Recommendations – Positive Word-of-Mouth as Source of Customer Loyalty. In: Proceedings of the 36th EMAC Conference, Reykjavik.
Helm, S., Eggert, A., & Garnefeld, I. (2005). Modelling the Impact of Corporate Reputation on Consumer Satisfaction and Loyalty Using PLS. In: Proceedings of the PLS’05 International Symposium, Barcelona.
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