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Publikationen von Prof. Dr. Garnefeld

Monografien

Garnefeld, I. (2008). Kundenbindung durch Weiterempfehlung. Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden. Wiesbaden: Gabler.

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Artikel in referierten Fachzeitschriften

Eggert, A., Steinhoff, L., Garnefeld, I. (2015). Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs, Journal of Service Research, 18 (2), 210-228.
Garnefeld, I., Eggert, A., Helm, S.V., Tax, S.S. (2013). Growing Existing Customers' Revenue Streams through Customer Referral Programs, Journal of Marketing, 77 (4), 17-32.
Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R.T., Keiningham, T.L., Andreassen, T.W., Donthu, N., Carl, W. (2013). Beyond Traditional Word-of-Mouth: An Expanded Model of Customer-Driven Influence, Journal of Service Management, 24 (3), 294-313.
Garnefeld, I., Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters, Journal of Service Management, 24 (1), 64-81.
Garnefeld, I., Iseke, A., & Krebs, A. (2012). Explicit Incentives in Online Communities: Boon or Bane?, International Journal of Electronic Commerce, 17(1), 11-38.
Garnefeld, I., Helm, S., & Eggert, A. (2011). Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty, Journal of Service Research, 14 (1), 93-107.
Helm, S., Garnefeld, I., & Spelsiek, J. (2009). Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Exploration of Causal Relationships, Australasian Marketing Journal 17 (2), 69-74.
Hunter, G., & Garnefeld, I. (2008): When Does Consumer Empowerment Lead to Satisfied Customers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link, Journal of Research for Consumers 15.
Eggert, A., Helm, S., & Garnefeld, I. (2007). Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden, Marketing – Zeitschrift für Forschung und Praxis, 29 (4), 235-247.
Baumgarth, C., Garnefeld, I., & Schulze, K. (2007). Nostalgiekonsum: Forschungsstand und Ergebnisse einer qualitativen Studie, Jahrbuch Absatz- und Verbrauchs­forschung, 3, 289-311.

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Artikel in Sammelbänden

Garnefeld, I., Böhm, E., & Feider, L. (2017). Retourenmanagement zur Steigerung des Kundenwerts. In Helm, S., Günter, B., & Eggert, A. (Eds). Kundenwert: Grundlagen - Innovative Konzepte -  Praktische Umsetzungen (pp.599-624), Wiesbaden: Springer Gabler.

Helm, S., Eggert, A., & Garnefeld, I. (2010). Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In Esposito Vinzi, V., Chin, W., Henseler, J., & Wang, H. (Eds.). Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields, Springer Handbooks of Computational Statistics Series (pp. 691-711), Berlin/Heidelberg: Springer. (referiert)

Eggert, A., & Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship Value. In Bruhn, M., & Homburg, C. (Eds.). Handbuch Kundenbindungsmanagement (pp. 191-208), Wiesbaden: Gabler.
Baumgarth, C., & Garnefeld, I. (2004). Formen und Erfolgsfaktoren von Retro-Marken. In Boltz, D., & Leven, W. (Eds.). Effizienz in der Markenführung (pp. 322-335), Hamburg: Gruner + Jahr.

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Artikel in referierten Konferenzbänden

Garnefeld, I; Böhm, E.; Feider, L. (2017). Managing the Necessary Evil – Can Payment Methods Reduce Product Returns?. In: Proceedings of the AMA Winter Marketing Educators’ Conference, Orlando.
Garnefeld, I.; & Grötschel, A. (2016). Incentives for Writing Online Reviews – Differential Effects on Likelihood and Valence. In: Proceedings of SERVSIG 2016 Conference, Maastricht.
Grötschel, A.; & Garnefeld, I. (2016). Incentives for Writing Online Reviews – Differential Effects on Likelihood and Valence. In: Proceedings of the 45th European Marketing Academy Conference (EMAC), Oslo.
Garnefeld, I.; Wies, J.; & Tax, S. S. (2016). Can Good News Become Bad News? Potential Negative Effects of Successful Service Recovery. In: Proceedings of the AMA Winter Marketing Educators' Conference, Las Vegas.
Garnefeld, I., & Helm, S.V. (2015). Referral Engineering in Service Markets: Initial Evidence and Consumer Motivations. In: Proceedings of the AMA Winter Marketing Educators’ Conference, San  Antonio.
Feider, L.; Garnefeld, I.; & Böhm, E. (2015). Threatening Customers Not to Return - An Effective Strategy for Online Retailers?. In: Proceedings of the 44th European Marketing Academy Conference (EMAC), Leuven.
Grötschel, A.; Garnefeld, I.; & Wies, J. (2015). Search Strategies for Online Reviews - Which Reviews Are Read?. In: Proceedings of the 44th European Marketing Academy Conference (EMAC), Leuven.
Garnefeld, I.; Münkhoff, E.; & Raum, K. (2013). Reducing Product Returns in Online Retailing - Do Threat and Normative Appeals Really Work?. In: 2013 AMA Summer Marketing Educators' Conference Proceedings, Boston.
Garnefeld, I.; Münkhoff, E.; & Raum, K. (2013). Threat and Normative Appeals to Reduce Product Returns in Online-Retailing - An Effective Marketing Practice?. In: Proceedings of the 42nd European Marketing Academy Conference (EMAC), Istanbul.
Münkhoff, E.; Garnefeld, I.; & Bruns, A. (2013). How to Prolong a Sales Promotion - Ex-post Time Extension versus Reframing.  In: Proceedings of the 42nd European Marketing Academy Conference (EMAC), Istanbul.
Posner, T.; Garnefeld, I.; & Eggert, A. (2013). Creating Emotional Brand Attachment Through the Salesperson's Brand-Consistent Behavior. In: Proceedings of the 42nd European Marketing Academy Conference (EMAC), Istanbul.
Eggert, A.; Garnefeld, I.; & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators' Conference Proceedings.
Garnefeld, I.; Münkhoff, E.; & Bruns, A. (2012). I Thought It Was All Over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions. In: 2012 AMA Summer Marketing Educators' Conference Proceedings.
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators' Proceedings, St. Petersburg.
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg.
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th EMAC Conference, Ljubljana.
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time Extension of Sales Promotions: How Do Customers React? In: Proceedings of the 40th EMAC Conference, Ljubljana.
Helm, S., Garnefeld, I., Kurze, L., & Willach, A. (2011). Customer Referral Programs – Does Paying for Referrals Undermine the Positive Effects of Word of Mouth? In: 2011 AMA Winter Marketing Educators' Conference Proceedings, Austin.
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators' Conference Proceedings, Austin.
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators' Conference Proceedings, Austin.
Garnefeld, I., Woisetschläger, D., & Eggert, A. (2010). Does Customer Acquisition Jeopardize Customer Retention? An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium on Relationship Marketing, Reading.
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: 2010 AMA Summer Marketing Educators' Conference Proceedings, Boston.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: 2010 AMA Winter Marketing Educators' Conference Proceedings, New Orleans.
Woisetschläger, D., Garnefeld, I., & Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In: 2009 AMA Summer Marketing Educators' Conference Proceedings, Chicago.
Garnefeld, I., Iseke, A., Krebs, A. (2009). (Not) Just for the Money? – Effects of Incentives on Member Participation in Online Communities. In: 2009 AMA Summer Marketing Educators' Conference Proceedings, Chicago.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior. In: Proceedings of the 38th EMAC Conference, Nantes.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral Reward Programs: New Customer Acquisition by Opportunism? In: 15th Academy of Marketing Science (AMS) World Marketing Congress, Oslo.
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: 2009 AMA Winter Marketing Educators' Conference Proceedings, Tampa.
Helm, S., Garnefeld, I., & Spelsiek, J. (2008). The Relationship between Perceived Reputation and Consumer Satisfaction: Which is the Cart and which is the Horse? In: Proceedings of the 37th EMAC Conference, Brighton.
Helm, S., Garnefeld, I., & Spelsiek, J. (2008). Exploring the Causal Structure between Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Investigation. In: The 2008 Academy of Marketing Science Annual Conference Proceedings, Vancouver.
Helm, S., Eggert, A., & Garnefeld, I. (2007). Assessing the Impact of Positive Word-of-Mouth on its Sender: An Experimental Study in the Service Industry. In: The 2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference Proceedings, Dunedin.
Helm, S., Garnefeld, I., & Spelsiek, J. (2007). Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Exploration of Causal Relationships. In: The 2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference Proceedings, Dunedin.
Helm, S., Eggert, A., & Garnefeld, I. (2007). Assessing the Impact of Positive Word-of-Mouth on its Sender: An Experimental Study in the Service Industry. In: Proceedings of the 16th Annual Frontiers in Service Conference, San Francisco.
Helm, S., Eggert, A., & Garnefeld, I. (2007). Word-of-Mouth as a Source of Customer Loyalty – An Experimental Investigation in the Service Sector. In: 2007 AMA Summer Marketing Educators' Conference Proceedings, Washington.
Eggert, A., Helm, S., & Garnefeld, I. (2007). Caught by Your Own Recommendations – Positive Word-of-Mouth as Source of Customer Loyalty. In: Proceedings of the 36th EMAC Conference, Reykjavik.
Helm, S., Eggert, A., & Garnefeld, I. (2005). Modelling the Impact of Corporate Reputation on Consumer Satisfaction and Loyalty Using PLS. In: Proceedings of the PLS’05 International Symposium, Barcelona.

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